Okay, this is really good stuff: Caesar Trunzo has the first spot of the general election up in his district, running, apprently, mainly or exclusively on cable.
Here's the transcript:
Woman 1: Many people on Long Island are having a very tough time.
Woman 2: I definitely believe our property taxes are through the roof.
Man 1: I think a cap on property taxes would definitely be a good thing for us.
Woman 3: Senator Trunzo is working to cap property taxes, and that's important for me and my family.
(Screen text: Caesar Trunzo is leading the fight to cap property taxes)
Woman 1: Trunzo very much cares about working people.
Man 2: I don't know of anyone else that has worked harder than Trunzo in the Senate to get things done.
Man 3: Experience absolutely matters, I can tell you that. Absolutely.
Voiceover over campaign logo and beach sunset: (male voice) I can't imagine anyone could do a better job. (female voice) You don't fix what's not broken.
That's some really discordant messaging. To go from 'many people are hurting' to 'you don't fix what's not broken' - all the rich ironies of that aside - is a startling disconnect. If many people are hurting - and that's without question true - then the logical answer to that is change. Not to mention that the idea of Caesar Trunzo fighting for anything other than a better time slot for Florida shuffleboard is kinda ludicrous.