I don't know you but the business of this new slogan leaves me cold. I do have to say that the other night, when Howard Dean and Fernando Ferrer used it at a fundraiser, it caught my attention. But I feel it was the context in which it was being used. All by itself though ... urgh. It does not make me moist and squooshy. Slogans have to make you moist and squooshy. They have to stir you and want to say it over and over and over again. I know it's hard to beat the genius of "Just Do It"; but ... together, can't we do better than this slogan. Heh. Shakes doesn't like it. Taegan as usual is neutral about it. J at Pandagon finds Shakes response amusing.