Jonathon Feit, the Editor and Publisher of gay marriage magazine WITH THIS RING [1] has posted a fascinating report [2] from the American Association of Advertising Agencies Media Conference and Trade Show currently underway in Las Vegas. Feit discusses the huge gap between scrambling for Pink Dollars on the part of advertising agencies and their corporate clients and real support for the gay community. They take gay dollars but show little interest in the needs and concerns of the gay community. He also has some very interesting observations on the lack of real diversity in the advertising industry suggesting that despite appearances, Madison Avenue remains the straight white man's world. It's very much worth a read.
One really disturbing example of this comes from Travelocity, a company that markets itself as a very gay friendly operation. A major online travel company (which I'm guessing is Travelocity) was going to advertise in Feit's magazine but declined in the end sending him the following email:
"[Travel company] looks to position themselves as a leader in LGBT travel community, [but] they are unfortunately not yet comfortable with all of the political issues surrounding gay marriage. I think this is an issue that goes above & beyond anything happening in the marketing dept at the company."
You can read his insightful and disturbing essay here [3].
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