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Why buy an ad on a blog?
Seriously, what's the point? Blogs are full of info on candidates already, and are read by people who are far better informed than the general public (or even the voting public). A candidate buying an ad on a blog is like trying to sell ice to Eskimos. Candidates should spend their money where it can make a difference. How many of you are likely to be swayed by an ad, considering you probably have more facts (especially facts the candidate doesn't want to talk about) than an ad will give you?
It is possible for a candidate who is, for some unknown reason, "under the radar" to get a lift from an ad on a blog, but if that's the case, the chances are that candidate hasn't been running a good campaign. After all, it's cheaper simply to post to the blog -- and far more effective.