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It's just lame, Daniel.
You're trying to sell an individual product, literally an individual. The web is the primary political information source for high-info voters. If you put as little thought into that as is suggested by this, you're going to both look disinterested and aloof, and you're also going to lose the value that comes from actually engaging with the online audience.
It's like using the same mailers as the guy in the next county. that wouldn't occur to anyone, why should this?