Search
Astroturfing
Michael Caputo : A one-man astroturfing wonder?
You may have heard of the monicker, "netroots". It's used to define bloggers who emerged "organically" online --without any intervention of mainstream media or political institutions-- and have been transformed into a powerhouse of meshed political interests. That may be a bit debatable in some cases, yet it's clear that many digital grassroots movements have indeed started without the intervention of corporate or political interests.
Which is why the word astroturfing was invented. Originally it was used to define how a company or interest group would deliberately open up webiste or blog to make make it look as if a random citizen is advocating their cause. Nowadays you can find such activity in forums, discussion lists and in the recent astroturfing scandal, tampering with Wikipedia.
Now we have the potential astroturfing shenanigans of a certain Mr. Caputo. To say that there's more than a few things I love about this whole drama, is to put it mildly. read more »




