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Obama's half-hour pitch pulled 26.4 million viewers
The Obama-mercial was fairly highly rated across the three broadcast networks (CBS, Fox and NBC) in the early metered market numbers. Between the three networks it scored an impressive combined 17.8/29 (household rating/share).
Update: the Obama ad pulled 26.4 million between the three networks in the Nielsen fast national overnight data. NBC had 9.85 million with a 3.0/8 (rating/share) among 18-49 year olds. CBS was next with 8.65 million and an older skewing 2.3/6 among 18-49 year olds. Fox was third in total viewers for the Obama ad with 7.92 million, but fared better than CBS with younger viewers pulling a 2.8/8 among 18-49 year olds.
And here it is again:
In five days, we vote.
http://dailygotham.com/blog/bouldin/obamas_half_hour_pitch_pulled_26_4_million_viewers
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There's more!
When you add the four cable networks (BET, Univision, MSNBC and TV One), the total rises to 33.6 million.
By comparison, ABC did not run the Obama ad, and their show "Pushing Daisies" got 6.6 million viewers -- fewer than any of the three broadcast networks that showed the ad.