Monthly Archives: September 2014

Personalized Coozies, a Great Way to Do Grassroot Advertising?

Personalized Coozies - Express Imprint

Advertising a grassroots organization is a lot different than say a toothpaste. You have a limited budget and have to reach thousands of people through media others than television or print ads. Laura recently told me about her success with Coozies in her political campaign and I thought I would try it and the results of the personalized Coozies advertising campaign in which I was able to reach 5000 people for half the cost of posters:

Advertising Cost per item Numbers of people reached Total cost
Coozies $0.23 5000 $148
Posters $4.50 5000 $275

The coozies can be ordered anywhere online, If you want the ones I got from Express Imprint